Why social media is important for business

Customer Relationship and Loyalty

Social media provides businesses with a unique opportunity to build and maintain customer relationships and loyalty[3]. By engaging with customers through social media platforms, businesses can respond to their queries and concerns in real-time[4]. This kind of casual interaction can help businesses build a loyal and interested following[5]. Additionally, businesses can use social media to reward their customers with giveaways, promotions, coupons, and contests, which can foster loyalty and increase customer retention[6]. By building strong customer relationships and loyalty, businesses can create a positive brand reputation, which can lead to increased sales and growth.

Traget Audience at a Lower Cost

Social media marketing is cost-effective and offers businesses the opportunity to reach their target audience at a lower cost than traditional advertising channels[7]. Social media platforms provide businesses with a variety of advertising options, including sponsored posts, display ads, and social media influencers, which can be customised to suit their budget and marketing goals[8]. Additionally, social media data can provide businesses with valuable insights into their audience’s behaviour and preferences, which can inform stronger competitive positioning[9]. By leveraging social media marketing, businesses can achieve their marketing goals without breaking the bank[10].