Understanding Packaging Design Packaging design refers to the process of designing product packaging to securely contain, identify, and deliver a product[1]. It is an essential element of product marketing and plays a significant role in the consumer’s decision-making process[2]. Effective packaging design can make a product stand out on the shelf, attract the consumer’s attention, […]
The package design process involves several key steps The package design process involves several key steps, with the first being researching and understanding the target audience[1][2]. Market research helps to identify the target audience and understand their preferences and perceptions of the brand[3]. Through this research, designers can gain insights into the target audience’s needs, […]
Differences for print and digital design The primary difference between print and digital design lies in the medium for which each is created[1]. Print design is static and physical, created for printed materials such as books, magazines, brochures, and posters[2]. In contrast, digital design is dynamic and interactive, designed for digital platforms such as websites, […]