Understanding Packaging Design Packaging design refers to the process of designing product packaging to securely contain, identify, and deliver a product[1]. It is an essential element of product marketing and plays a significant role in the consumer’s decision-making process[2]. Effective packaging design can make a product stand out on the shelf, attract the consumer’s attention, […]
The package design process involves several key steps The package design process involves several key steps, with the first being researching and understanding the target audience[1][2]. Market research helps to identify the target audience and understand their preferences and perceptions of the brand[3]. Through this research, designers can gain insights into the target audience’s needs, […]