whats packaging design

Package that Communicates the Product’s

The elements of packaging design include form, structure, materials, color, imagery, typography, and regulatory information[4]. The design elements work together to create a cohesive and visually appealing package that communicates the product’s features and benefits. The category or product type, brand, and variant are also important design elements[5]. The typography, color, visuals, and format are the key elements of product packaging design[6]. Bright colors, decorative elements, and structural design elements are some of the features to consider when designing a packaging strategy[7].

Packaging Designs Include Custom Boxes with Logos

Examples of effective packaging designs include custom boxes with logos, bags, packets, pouches, tubes, bottles, jars, cans, and wrappers[8]. The design of the packaging should reflect the product it contains and help consumers make an association about the brand[9]. Some of the best package designs include Green Gate London, Woolf Sung Scotch, Seed and Bean, Public House Wine, Säde Schnapps, and Absolut[10]. Other notable examples of product packaging design include Conspiracy Roasters, Nourish Snacks, Bent Spoon, Co-Op Alcohol Range, and Thelma’s[11]. The key to effective packaging design is to use patterns, repetition, simplicity, playfulness, boldness, and maximalism to compliment or pair with the product[12].